6 Convincing Reasons For Having A Responsive Website Design

The best way to understand the value of mobile website design in an online business is to see what you're missing out on when your site lacks a responsive design.

The First is the loss of visitors….

It is the first and the biggest disadvantage of not being available on mobile platforms. In this way, you are limiting your sources of getting targeted traffic. The only traffic that will come to your site will be from desktops and laptops. It is difficult for a website business to sustain itself without traffic.

Do you want it to happen to the site that you have designed with many efforts?

The second is the loss of technology…

Responsive website design is the latest technology, and by not making your site responsive, you are denying yourself the fruits of technology. Your website could be very beautiful and could have many features and functions for the targeted audiences, but it is good for nothing if the targeted users can’t access the site. Only desktop and laptop users will be able to visit and use your site.

The Third is the loss of accessibility…

It is an important factor to consider as it is related to the reliability of your website. You will agree that the targeted audiences will visit your website only when it is accessible to them. Since you aren’t available on mobile platforms, you are inaccessible to mobile users whose number is in the millions and growing.

If you don’t want to lose mobile traffic, you should make your site available for mobile users.

The Fourth is the loss of great user experience….

It is the only mobile-friendly website that can give your viewers a high user experience. They will enjoy being on your website because the site will be available on every screen with all its tabs, links to inner pages, and buttons clear and working. They would become small but they will respond to taps and touches.

The Fifth is loss of marketing….

It is more convenient to approach targeted audiences through text messages. They can be sent website links in texts. The viewers can click on the link to visit the site. But sites that work only on desktops and laptops can’t be promoted with SMS marketing. You simply can’t ask the targeted audiences to remember the given link and open it on their desktops and laptops. And it will be a big loss. You will lose mobile customers to your competitors that are who have responsive sites.

The Sixth is loss of search ranking….

Google considers mobile web design as a factor in ranking and it is serious about it. If your site isn’t responsive, it won’t get a higher rank on search result pages. In other words, it will disappear even from desktops and laptops. And your business won’t be able to withstand this loss. Loss of high search ranks will deprive your site of targeted traffic and you will never let it happen to your site.

If you make a responsive mobile site, you will have to spend some money. But you should take it as an investment instead of an unnecessary expense. It is necessary to open new channels of traffic and revenue. And it will give a huge return in the form of increased search ranking, popularity, reliability, acceptance, and revenue.

Final Thoughts

If you want to see your site climbing up on the search engine ladder, then you should make it responsive. An experienced mobile website design company can make a responsive site for your business. The company will make sure you can manage and maintain your site in a hassle-free manner.